Link to the configuration

Def.

Shopper classification is new Return Rabbit feature, that allows you to group the shoppers based on the criteria that you select. These conditions can be used to segregate shoppers into groups based on their purchase activity, their post-purchase activity and their location. These groups can then be used to provide targeted incentives to these groups.

Providing targeted incentives will help you reward your loyal shoppers and configure incentives for new shoppers so that they are more likely to exchange, than return.

How to create a shopper group?

To create a new shopper group, go to the shopper groups’ homepage by following the given trail:

Configure > Return Management > Shopper Groups

Once there, you will see a table which will show any shopper groups already created. If you have no shopper groups created, the table will be blank.

To create a new shopper group, click on “Create new group”.

You will then be taken to the shopper group creation page.

To create a shopper group, you’ll need to provide the following information:

• Group Name: This will be the name your shopper group will be referred to as throughout the portal. Please make sure that you give it a name that can be recognized easily and is unique enough to be distinguished.

• Custom Message: Whenever a shopper from this group is selected, on the shopper portal, we show a message to the shopper with which you can tell them why they were selected for this discount. This message is helpful in making the shoppers feel valued and thus help build the merchant-shopper relationship.

• Criteria: Criteria refers to the actual values that will create the boundary for the shopper group. You can choose to activate any out of the 4 types to the group. The Return Rabbit system will look for these conditions, and if any of these are met, the shopper will be placed in that group.

  <aside> 📌 If a shopper can be placed in two groups, they will be placed in the once having a higher priority. You can set the priority of a shopper group from the shopper group table.

  </aside>

  • Orders: The order value can be set for the total count of orders, or the total amount of the orders placed. These are the orders placed by the shopper on your shopify store. You can also choose the time frame the system would look at while selecting the order values.
  • Returns: The Return value can be set for the total count of returns, or the total amount of the return requests placed. You can also choose the time frame the system would look at while selecting the order values. Please note that only the return line items will be counted when you choose this option.
  • Exchanges: The Exchange value can be set for the total count of exchanges, or the total amount of the exchange requests placed. You can also choose the time frame the system would look at while selecting the order values. Please note that only the exchange line items will be counted when you choose this option.
  • Locations: You can also create this shopper group based on their location. For now, you can only select states. You can select multiple states to be in the group. If the shopper lies within that state they will be added to the group.

  <aside> 📌 The incentives that you assign to this shopper group will be shown in the “Incentives Active for this Group” section.

  </aside>

Once you have created and activated a shopper group, it will be visible on the table.